Make it in the Emirates 2026: Al Ain Farms and NRTC Partner to Dominate Juice Market

At the Make it in the Emirates (MIITE) 2026 forum in Abu Dhabi, a significant partnership was revealed that aims to transform the local food and beverage sector. Al Ain Farms, the UAE’s national food champion, has joined forces with NRTC Group to launch a new brand called ‘Al Ain Taaza.’ This joint venture is designed to capture a significant share of the country’s 500-million-dirham fresh juice market within the next few years. The partnership represents a major win for the UAE’s industrial strategy, as it brings together two of the nation’s most established homegrown businesses to create a fully local production and distribution cycle. Al Ain Farms will provide its extensive nationwide distribution network and manufacturing expertise, while NRTC Group contributes its deep knowledge in fresh produce sourcing and cold chain logistics. Together, they aim to meet the rising demand for fresh, high-quality local products. This move aligns with the UAE’s broader national food security strategy, which focuses on building self-sufficient production systems and reducing reliance on imports. During the forum, officials highlighted that this partnership is a clear example of how local companies can collaborate to drive innovation and support the national economy. The launch of Al Ain Taaza, scheduled for the third quarter of 2026, will feature over 15 different flavors, including smoothies and functional blends. By focusing on ‘Made in the Emirates’ products, the venture supports the country’s goal to increase the industrial sector’s contribution to the GDP. The MIITE 2026 event itself has attracted record attendance, showing global and local investor confidence in the UAE’s manufacturing potential. This joint venture proves that the UAE is not just a consumer market but a growing producer that can compete on quality and scale. It provides a model for other sectors to follow, showing that collaboration and local investment are key to long-term economic resilience and growth.