The Ascott Limited provided its dynamic Middle East, Africa, and Turkey expansion plans at this year’s Arabian Travel Market (ATM)2021, adding more than 1,856 units over 14 elegantly designed and luxurious serviced residences, all slated to open by the end of next year.
The group’s steady development pipeline puts it on target to accomplish its regional objective of adding extra 6,000 units to its Middle East, Africa, and Turkey (MEAT) portfolio, to arrive at a total of 10,000 units by 2025.
Vincent Miccolis, Ascott’s Regional General Manager, Middle East, Africa, Turkey, and India commented on Ascott’s diverse expansion plans, saying: “The Middle East source markets have always been a priority for The Ascott Limited and we are proud to share the brand’s expansive MEAT pipeline at ATM 2021. We are on course towards a steady incline in occupancy rates and we are committed to achieving the growth target we set at the beginning of 2021. This year, the conference has adapted to the market conditions, allowing us to re-connect with fellow industry professionals and peers to create a dialogue for the future of travel and tourism.”
The worldwide housing owner-operator is set to open its profoundly expected third property in Dubai in Q3 2021. Intended to exuberate the dynamic way of life of the city, Citadines Culture Village Dubai will offer residents 81 open and modern guestrooms, conveniently situated only minutes away from Dubai International Airport.
Omani local people and residents can take comfort because of the forthcoming opening of Citadines Al Ghubrah Muscat, which will offer them 96-units of extravagantly planned serviced apartments in the core of Muscat’s central business district.
In Turkey, Ascott plans to open a second property Citadines Nivo Istanbul across one of the biggest malls in the city-Mall of Istanbul – flaunting an extra 150 luxuriously finished one-room units overlooking the serene Istanbul skyline.
Qatari nationals and residents looking to move away from the hustle and bustle of Doha’s fiery way of life can loosen up in sophistication and comfort inside the capital, with the relaunch of Ascott’s profoundly expected 228-unit Somerset West Bay Doha. Enriched with the country’s deep-rooted cultural heritage, the property guarantees residents the ideal hermit to unwind in a home away from home.
The group also plans to grow its portfolio in East Africa with three new property openings scheduled for 2021 and 2022 in Kenya and Ethiopia; Somerset Westview Nairobi will offer the ideal mix of exquisite and contemporary ways of life. Kenya’s capital will also observe the launch of Somerset Rosslyn Nairobi, a securely gated 150-unit community property, which will highlight a host of comprehensive lifestyle amenities. In Ethiopia’s capital, Ascott is set to open Somerset Bole Addis Ababa inside a deliberately located mixed-use developed community in Bole by the end of 2022.
In North Africa, Ascott’s first 123-unit Citadines Racine Casablanca will open its doors in mid-2022 to polished explorers in the vibrant Casablanca community.
Despite the difficulties seen by the hospitality area because of the beginning of the Covid 19 pandemic, Ascott internationally surpassed the number of units in 2019, adding more than 14,200 units across 71 properties worldwide in 2020, and denoting a fourth sequential year of record development for the group. Presently, Ascott has in excess of 70,000 operating units and more than 52,000 units being worked on, marking an illustrious and expansive global portfolio of 122,000 units in over 770 properties.
The current year’s ATM has seen the launch of a special Ascott corporate offer during the time of the occasion. The promotion will be accessible for all guests of the hybrid event’s virtual platform, presenting a 25 percent markdown on adaptable rates across all taking interest properties in the Middle East and Turkey. Visitors can profit from the special Corporate Promotion 2021 by means of Ascott’s exhibitor page at the virtual occasion.
