Over the past five years, Dubai’s premier residential market has undergone a remarkable metamorphosis, with tenfold increases in property transactions valued at Dh10 million and above. With weeks remaining in the calendar, Savills’ most recent analysis indicates that deals in this ultra-luxury market increased by 24.4% year over year, from just 469 in 2020 to nearly 6,000 by mid-November 2025.
This increase highlights Dubai’s increasing attraction to high-net-worth individuals (HNWIs) worldwide, which is fueled by its top-notch infrastructure, tax-efficient environment, and political stability. The emirate’s real estate market has changed as a result of its capacity to draw wealthy families and international talent, which has increased demand for larger residences and upscale complexes.
Due to its strengths in the areas of business environment and wealth clustering, family infrastructure and cost, legacy, lifestyle, and privacy and security, Savills’ first Wealth Trends Report ranks Dubai among the top 100 destinations worldwide for high net worth individuals. The upper end of Dubai’s residential market is expected to be driven by the city’s continued attraction of HNWIs.
Off-plan dominates the prime market
Off-plan sales, which accounted for 73% of all transactions over Dh10 million in 2025, have emerged as the main driver of this expansion. The Oasis, Palm Jebel Ali, Eden Hills, and Jumeirah Golf Estates Phase 2 are just a few of the major projects that have increased activity and demonstrated confidence in Dubai’s long-term prospects.
Particularly, the villa market has experienced rapid expansion. Off-plan villas now account for 51% of all premier deals, a startling 915% increase in volume since 2021. Large layouts—more than 4,000 square feet—are what buyers are drawn to, with the prime market accounting for 81% of these transactions over the previous five years. This trend shows that wealthy buyers seek wellness features, outdoor space, and solitude.
Super-prime residences become popular
Although 64% of purchases fall into the Dh10–20 million range, the super-prime category, which includes residences costing more than Dh20 million, has expanded at a similar rate. Strong demand at the upper end of the market was highlighted by the 24% year-over-year growth in both segments.
Where the big deals are happening
With 1,024 villa transactions exceeding Dh10 million, The Oasis tops the field, followed by Palm Jebel Ali (567) and District One (169). With 250 transactions, Dubai Harbour leads the apartment market, although Palm Jumeirah and Downtown Dubai continue to be the best places to live in luxury.
Villas make up 70% of top deals, even though apartments dominate the sub-Dh10 million market. The average price per square foot for apartments in this category is Dh5,400, while the average price for villas is Dh2,600. High-end apartments are distinguished by their waterfront settings and branded homes, which are frequently associated with upscale hospitality or lifestyle businesses like Mercedes-Benz and Missoni. With 64 finished projects and 87 more in the works, Dubai is currently the most active city in the world for branded homes.
Who is purchasing?
In Dubai’s premier market, European purchasers account for 58% of Savills’ deals above Dh10 million in 2025, with Asian investors coming in second at 23%. Buyers from 33 different countries took part in this sector, demonstrating Dubai’s appeal on a global scale.
Outlook
The luxury real estate market in Dubai does not appear to be slowing down in the near future. Momentum will be maintained by ongoing wealth migration, population expansion, and the allure of branded homes. Ultra-luxury customers will probably continue to favor villas, but new off-plan developments will accommodate changing preferences for exclusivity and spaciousness.
Dubai’s status as a safe, dynamic center guarantees that its prime and super-prime markets will continue to be resilient—and much sought after—as global economic dynamics and geopolitical considerations impact investment decisions.
