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In Sharjah, Alef and Emaar unveil the Palace luxury branded project

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Home UAE Sharjah

In Sharjah, Alef and Emaar unveil the Palace luxury branded project

January 16, 2026
in Sharjah, UAE
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In Sharjah, Alef and Emaar unveil the Palace luxury branded project
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The official launch of Palace Residences Al Mamsha, a luxury branded residential project created in partnership with Emaar Hospitality, has been announced by Alef Group, a leading real estate developer in Sharjah.

This historic project marks the launch of the esteemed Palace Residences brand in Sharjah, reinventing urban living with a classic fusion of contemporary luxury and cultural legacy.

One, two, and three-bedroom apartments with modern layouts and high-end finishes are available in this large project, which is being developed at an investment of AED 500 million ($136 million).

Two interlocking towers, powder-coated metal façades, and floor-to-ceiling windows that let in an abundance of natural light are all part of the development’s eye-catching architecture. 

In order to provide a tranquil living space that reflects Sharjah’s rich cultural character while meeting the needs of today’s people, the architectural idea combines exquisite minimalism with contemporary functionality.

The project, which is situated along University City Road in Sharjah’s bustling Al Mamsha area, is the last part of the city’s carefully designed urban master scheme.

Alef Group’s human-centric vision and dedication to creating a more livable, people-focused urban landscape in Sharjah are reflected in Palace Residences Al Mamsha’s pedestrian-friendly community design, which emphasizes wellness, sustainability, and easy access to lively cultural, retail, and food and beverage destinations.

Additionally, residents will benefit from a private haven of sophisticated living, enhanced by well-known branded hospitality services that are consistent with Emaar’s Palace Residences.

Raed Kajoor Al Nuaimi, CEO of Alef Group, said: “This collaboration marks a defining moment for Sharjah’s real estate sector. As branded residences continue to gain momentum, driven by rising demand for quality, service-led living, and long-term value. Palace Residences Al Mamsha aligns with this evolving residential trend in Sharjah.”

“By bringing the brand to Al Mamsha, we are introducing a development that seamlessly blends global standards of hospitality with the emirate’s cultural and community values. Our vision is not only to deliver a project of distinction but to establish Sharjah as both a destination for sophisticated urban living and a key contributor to the dynamic growth in the UAE’s real estate market,” he stated.

“Designed to offer a serene living environment, Palace Residences Al Mamsha delivers a robust mix of amenities that enrich the resident experience, including: adult and children’s swimming pools; a landscaped podium with shaded seating areas for leisure and social gatherings; fitness and wellness facilities; resident lounges for hosting and unwinding in luxurious surroundings as well as nearly 300 basement parking spaces,” he added.

Nicolas Bellaton, Head of Hospitality, Emaar Hospitality, said: “We are honoured to collaborate with Alef Group in bringing the distinguished Palace Residences brand to Sharjah for the first time. This project embodies the richness and elegance of Arabian heritage, seamlessly integrated with contemporary design and world-class hospitality.”

“Palace Residences Al Mamsha is a landmark development that reflects our shared vision of creating spaces that not only redefine luxury living but also celebrate cultural authenticity. Together with Alef Group, we are committed to crafting communities that inspire, connect, and elevate the lives of residents, offering a lifestyle rooted in sophistication, comfort, and a deep sense of belonging,” he added.

Tags: AlefEmaarPalace LuxuryReal EstateSharjahUAE

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