The Broadway, a luxury apartment development by UK developer Northacre owned by Dubai investment company Shuaa, has been finished in Westminster, London.
Shuaa paid 370 million pounds for the former location of the Metropolitan Police Headquarters in 2016. After that, it was converted into 355,000 square feet of luxurious living space, including 16,000 square feet for facilities for health and wellbeing. 258 apartments, 116,000 square feet of office space, and 27,000 square feet of retail space are all present.
“At the time it was the biggest land deal in the capital since the Brexit announcement,” said Jassim Alseddiqi, Managing Director of Shuaa Capital and Chairman of Northacre. “We moved on to achieve Section 106 planning permission in fewer than six months which is a testament to the Northacre team for driving such a successful and well-received proposal.
Shuaa recently announced that it is broadening the scope of Northacre’s project portfolio to include endeavors in foreign markets, especially those in the Gulf.
Wellness ‘capital’
The Broadway is situated on Orchard Place, a busy street that “aspires to be the wellness capital of London.” The new destination’s design “seeks to evoke this piece of history through the considered planting at street level and two beautifully landscaped fourth-floor gardens, which will provide an elevated urban oasis above the bustle below,” according to its history as the site of Westminster Abbey’s orchards.
“This unique 1.72-acre site presented us with an entirely blank canvas, allowing every aspect of the development to be crafted with uncompromising attention,” said Walid El-Hindi CEO of Real Estate Shuaa Capital and Group CEO of Northacre. “It provided the opportunity for us to bring something entirely new into the heart of one of London’s most historic areas; something reflecting traditional British craftsmanship reinvented with a contemporary twist.”
